The Strange World of E-commerce


When I first started my glamorous dot-com job I was supposed to do lots and lots of site reviews on different e-commerce Web sites. I really don't like shopping, and I found a lot of what I saw utterly disturbing. The problem with shopping online is the descriptions of the products. Here is a sampling of screenshots. I hope that people think before they buy, but sometimes I doubt that they do.


Girlshop
Girlshop sells expensive clothes and accoutrements to the insecure, also known as the
"fashion-conscious". The target would be young women, something like 15-25. The whole
tone of this Web site is excessively girly and air headed as evidenced by the examples
below. What is really upsetting about Girlshop is that it assumes that all young women are
shallow, frivolous, and only care about attracting the opposite sex. It simply pretends any
women that are interested their wares are straight, white, and stupid. In the end, it is a
self-fulfilling prophecy, no matter how cute and unique some of their products might
be, I feel so alienated by their presentation that I can't stomach the thought of buying stuff
from people who can't write, spell, or edit. These screenshots aren't as bad as some of the
stuff that originally offended me, which had to do with Zen gardens and opium dens in Thailand.

Chester Handbags

I just love how the different girls are named for their hair color or their style type,
but the one that is representing a non-white is simply named by race, because that is
her salient characteristic.

You must commodify women of different ethnicities in order to carry around your makeup,
which you can't live without. Holland has tulips, windmills, and clogs. We're not sure
where it is. Isn't it a country in Europe?

Cabana 16


Reducing genocide into a sex game. Substitute German and Jew for cowboy and Indian,
then how cute and girly is it?

Frou by Paige Novick


All us chinks just run around practicing the ancient art of calligraphy
so that rich white girls can have artsy shirts that are kind of like take-out boxes.
Of course, painting images and calligraphy are the same, no matter that there
are no characters in this particular print. We like art history. Dainty.

Femme Arsenal


Women are merely flavors, just as we suspected. "Sophisticate", yeah.

Anna Kula


You need to be different and zany, like an Eskimo, you know, those "makers of nets for snowshoes."

e.vil


This is so absurd that I can make no further comment upon it.

I'Vory


Some of us do not have the luxury of being mistaken for Swedish, braids and all.

L.S.


So Girlshop doesn't know their art history or doesn't think
their customers do, apparently. At any rate, this is yet another
example of the blatant ignorance on the Girlshop Web site. The
image in the cameo above is taken from Jan Vermeer van Delft's
Woman with a Pearl Necklace from the Berlin Gemaeldegalerie's
collection, and yet they list this product as "Green/Renaissance Lady."
I refuse to believe that I'm the only one who could recognize this right
away. Didn't the Met just have an exhibit in 2001 on this Dutch Baroque
painter? Girlshop is based in NYC, by the way. Renaissance? Baroque?
We are delicate airheads, we don't care, it's all that old European stuff.



More stupidity. Neither of the paintings is a portrait per se, and they are
both of Venus, one is by Botticelli, and the other is by Titian. They even
are in the same museum, you know, the Uffizi.

Kipepeo


Oh, yeah, people will think you are real cool if you wear this.
I particularly like how Lady Day's gardenias are colored magenta,
but her face remains a comforting white.

J. Peterman
Their philosophy is that people "want things that are hard to find,
things that have romance, but a factual romance, about them."
So they sell velvet gowns and "Irish" cloaks for $248 and $895,
respectively, complete with absurdly silly descriptions.
Charlise says that if you want an interesting life, go out and do
something interesting, and forgo the expensive products that keep you
delusional. You'll find your fascinating material goods on your way,
if you really think you need all that stuff.


I just don't understand how something like this could be published.
Guess they figure blacks have too much melatonin to need hats.

The Knot
A wedding portal with an e-commerce Web site that sells all sorts of nonsense.


Orientalism at work, here we have all Asian cultures generalized in an ignorant fashion.
Ironically, the etymology of ketchup is either Malay kicap "fish sauce" or Cantonese
kechap "eggplant gravy", Malay being a Malayo-Polynesian language, and Cantonese
a Sino-Tibetan one. Additionally, it is hardly the case that all "Asian" cultures even
use chopsticks, and potatoes are from the New World.


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